This is where the trilogy lives between books.
The Founders Truth Trilogy explores the gap between what you built and what it’s becoming — moving from self to teams to society across three books launching 2026-2028.
But the ideas don’t wait for publication dates.
This newsletter is an ongoing exploration. The patterns I’m noticing. The conversations with founders navigating the rigors of optimization, cultural collapse, and AI disruption in real-time. The uncomfortable questions that don’t fit neatly into chapters.
What you’ll find here:
→ Signals from the field – What I’m seeing in my work with founders and C-suite leaders
→ Ideas in formation – Thoughts still taking shape that might become part of the books
→ Questions worth sitting with – The kind that don’t have quick answers
→ Provocations – Challenging the certainty industrial complex
Who this is for:
Founders who built something meaningful and now barely recognize it. Leaders who feel suffocated by best practices that make everything worse. Builders who refuse to optimize away what makes their work human.
What to expect:
Irregular but intentional. I write when there’s something worth saying — usually weekly, sometimes more.
An honest exploration of what it means to lead when optimization fails, culture collapses, and AI exposes what’s been missing all along.
About me:
I’m Carlo Mahfouz — executive coach, speaker, and strategic advisor to impact-driven founders at the intersection of culture and technology. For two decades, I’ve worked with leaders navigating the gap between what they built and what it’s becoming.
The trilogy begins in March 2026 with Reality Check. Subscribe to get full access to the newsletter and publication archives.
